Bridging tradition and contemporary fashion since 2021.
The principles that guide our craft and community.
Every piece we create is infused with love and dedication to the art of fashion.
We work with skilled artisans to bring you garments that stand the test of time.
Our customers are our family, and we're committed to serving you with care.
Founder & Creative Director
I started West Naari with a simple belief: every woman deserves to feel beautiful, confident, and connected to her roots. Fashion should celebrate who you are, not define who you should be.
Ananya Mehta launched WestNaari in 2021 with a vision to build a modern fashion brand that respects traditional Indian craft techniques while catering to the modern woman's lifestyle.
Having worked with weaver cooperatives across Gujarat, Rajasthan, and Maharashtra, she wanted to create a platform that directly supports these artisan communities. Today, WestNaari stands as a testimony to ethical manufacturing, cultural pride, and contemporary designs.
Discover how we weave sustainability and authenticity into every piece.
Every garment at WestNaari passes through a detailed curation cycle. We prioritize natural cottons, handloom silks, and eco-friendly dye techniques.
By partnering with local artisan printing blocks and handloom clusters, we minimize our carbon footprint. Every thread is treated with care, ensuring that you receive not just clothing, but a piece of legacy.
Meet our leading curators, designers, and community builders.
Head of Design
Artisan Relations Coordinator
Creative Producer
